Microsoft and In-Game Comercials...

Ok....the big news for today is...Microsoft to Acquire In-Game Advertising Pioneer Massive Inc....so....from now on....no more ads-free games....You`ll see on in-game tv`s..please wait....your comercial is loading...:)..well....if that will lower the cost of games....it could be a good thing...or maybe in-game ads sponsored games(just an ideea...but that`s too good to be true)...
Here is the original press realease form Microsoft: http://www.microsoft.com/presspass/press/2006/may06/05-04MassiveIncPR.mspx